Press & Media
From ABC News: Girl with alopecia says 'I feel myself again' when she gets a new wig
Eva walks up an old Melbourne stairwell and through the door wearing a pink pom pom beanie and a look of apprehension. But it's not long before she bears a permanent smile. She's here at a 60-year-old wig business where she can choose anything she likes from its shelves, which are filled with thousands of hairpieces in all different styles, shapes and colours. Eva was diagnosed with alopecia about a year ago after she was brushing her hair and noticed it was falling out. Read the entire story here
From The Age: Discretion the key to getting ahead for Abe
In 60 years selling wigs, Abe Lourie has seen thousands of people at their most vulnerable. His customers range from teenagers losing their hair from alopecia to six-year-olds with leukaemia undergoing chemotherapy. Businessmen come to him for hairpieces when they’re going bald. Elderly women ask for a natural look because they haven’t told their children they have cancer. At such crisis points, feelings are prone to surface, often with tears. Mr Lourie, 86, his daughter Diane Grossman and grandson Joel Grossman feel privileged to gently advise clients and make them happier. Article from Carolyn Webb from The Age.
From Herald Sun: Family firm a head of the game
The people behind Australia’s oldest wig store really are the bigwigs in town. Melbourne family enterprise Creative Wigs has come out on top in the Lord Mayor’s Commendations for small business. Joel Grossman runs the Swanston St business with mum Diane and his 88-year old grandfather known to everyone simply as “Mr Lourie”. Mr Lourie founded the company in 1957 when, as a chemist, a salesman offered human-hair ponytails. Article by Ian Royall from The Herald Sun.
The 2015 Bronze Lord Mayor's Commendations recognise small businesses that have operated continuously within the City of Melbourne for at least 10 years.
Family ties have helped Creative Wigs grow from strength to length. Three generations of the Grosman family are involved in this family owned and operated business on Swanston Street. Diane Grosman has worked at the Australian wig importing and distribution company since 2000, with its original roots in her father Abe's pharmacy in the 1950s. Inspired by her work – particularly in the Look Good Feel Better program, which helps cancer patients who are suffering from hair loss – Diane loves the creativity of the business and being able to help people from all walks of life. Diane also enjoys meeting clientele from the entertainment industry and being located in the bustling CBD. From City of Melbourne Lord Mayor’s Commendations.
The 2017 Generational Lord Mayor's Commendations recognise family businesses that have operated continuously within the City of Melbourne across at least three generations.
With a business that started out by accident, Creative Wigs has evolved over 55 years to become Australia’s largest most established and longest-standing supplier of wigs and hairpieces. Over multiple generations, Joel Grosman and his family have been supplying wigs from their Swanston Street store, servicing a range of professional industries including fashion, opera, ballet, theatre, television, drag performers, entertainers, as well as the general public. The store offers more than 1500 styles for men woman and children, made from both human hair and synthetic fibres. From City of Melbourne Lord Mayor's Commendations.
The 2015 Platinum Lord Mayor's Commendations recognise small businesses that have operated continuously within the City of Melbourne for at least 50 years.
Hair today, tomorrow and beyond is the story of Abe Lourie at Creative Wigs. He began as a pharmacist, but soon realised there was an opportunity in hair accessories. In 1957 Creative Wigs on Swanston Street was formed, complete with all the trimmings. A world-wide supplier of wigs and hairpieces for fun, fashion, opera, theatre, ballet, television and drag performers, Creative Wigs also assists those suffering hair loss. Fringe benefits include meeting Bon Jovi, while Moulin Rouge, Lord of the Rings, Phantom of the Opera and King Kong are just some of the productions Creative Wigs has serviced. Now 86 and still working full-time, Abe and his three-generation family business continues to grow. From City of Melbourne Lord Mayor’s Commendations.